Ken vs. Ken — Mattel Takes on a Political Podcast

What do Barbie’s boyfriend and a political podcast host have in common? A name—and a trademark fight.

Mattel, the company behind Barbie, has filed a legal challenge against the podcast “Coffee with Ken”, hosted by Washington, D.C., personality Ken Biberaj. Mattel argues that the name could confuse consumers into believing the podcast is affiliated with its world-famous “Ken” doll.

Is This Trademark Overreach?

Many critics call this an example of “trademark bullying”, when large corporations aggressively enforce their marks against smaller businesses with little risk of consumer confusion. After all, a political talk show and a plastic doll live in very different worlds.

Still, Mattel’s lawyers may argue that the “Ken” brand has broad recognition, and any unauthorized use could dilute its value.

Why It Matters for Small Creators

This case underscores how even seemingly innocent choices, like using your own first name—can invite trademark headaches if a big brand already “owns” it in commerce.

Creators, podcasters, and entrepreneurs should:

• Search before you brand: Run trademark searches before launching under a new name.

• Consider distinctiveness: Common words and names carry higher risk.

• Be prepared to defend: Sometimes standing your ground is possible, but it takes legal strategy.

For Mattel, protecting Ken is about preserving one of its most valuable brand assets. For small creators, it’s a reminder that even personal identity can collide with corporate trademarks.